Monday, March 1, 2010

Journalism thought leader Wasserman evaluates page-view journalism



You don't get to work for very many Ed Wassermans in your lifetime. Life just ain't that fair. It was my great fortune and privilege to work with Ed in Miami at the Daily Business Review from 1995 to 1997. I've made it a priority to stay in touch with Ed over the years. The column he writes at Washington & Lee is extraordinary. His latest analysis of journalism driven by page views is well worth reading.

Essentially, Ed says, if reader page views are going to determine what gets covered by the "new media," enterprise journalism is doomed. (By the way, uncovering a new pole dancer who slept with Tiger Woods is not enterprise journalism. Just to be clear.)

Here's the link to Ed's piece: http://edwardwasserman.com/2010/03/01/a-big-step-toward-calibrated-journalism

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